Previously On

The Story So Far

A chronological timeline of everything that's happened in the Social Characters universe. Start from Week 1 or jump to the latest.

Season 1 — The Come Up
Week 1Mar 1

The Story Begins

Khayeem posts his first workspace photo. A minimalist desk. A gold watch. A quiet signal that something is about to change.

Khayeem James
Week 2Mar 8

Cracks in the Foundation

Corporate frustration builds. A meeting runs 47 minutes over. A side project gets hinted at for the first time.

Khayeem James
Week 3Mar 15

The Reveal

Khayeem reveals his secret project publicly. 18 months of building in silence. Devon is mentioned for the first time.

Khayeem James
Week 4Mar 22

Sienna Enters

Sienna Reyes appears independently — a brand strategist who walked away from a VP title. She doesn't know Khayeem exists yet.

Khayeem JamesSienna Reyes
Week 5Mar 29

Devon Goes Live

Devon Cole launches his own social accounts. The designer behind the product finally has a face and a voice.

Khayeem JamesDevon ColeSienna Reyes
Week 6Apr 5

Worlds Cross

Khayeem and Sienna attend the same Atlanta tech mixer. Neither tags the other. Maya likes one of Khayeem's Instagram posts — her first interaction.

Khayeem JamesDevon ColeSienna ReyesMaya Torres
Week 7Apr 12

The Photographer & The Tension

Zara Mitchell arrives — a former influencer turned film photographer. Meanwhile, the first real tension between Khayeem and Devon surfaces.

Khayeem JamesDevon ColeSienna ReyesZara Mitchell
Week 8Apr 19

The Performer & The DM

Dante Washington enters — all hustle, no product. Khayeem receives a mysterious investor DM. The stakes just changed.

Khayeem JamesDevon ColeSienna ReyesZara MitchellDante Washington
Week 9Apr 26

The Crossroads

Niles Okoro arrives — ex-Wall Street, searching for meaning. Khayeem faces his biggest decision: stay safe or quit everything.

Khayeem JamesDevon ColeSienna ReyesZara MitchellDante WashingtonNiles Okoro
Week 10May 3

THE DECISION

Khayeem quits his job. Two words: 'I did it.' The entire cast reacts. Devon and Zara meet at Sienna's brand event. Maya posts for the first time.

Khayeem JamesDevon ColeSienna ReyesZara MitchellDante WashingtonNiles OkoroMaya Torres
Week 11May 10

The Aftermath

Reality hits. Freedom tastes like anxiety and instant ramen. New connections form. Dante performs. Maya goes silent.

Khayeem JamesDevon ColeSienna ReyesZara MitchellNiles Okoro
Week 12May 17

Launch Tease

The countdown begins. Product screenshots leak. Devon reveals the brand. All character orbits tighten around one date.

Khayeem JamesDevon ColeSienna ReyesZara MitchellDante WashingtonNiles Okoro
Week 13May 24Season Finale

LAUNCH DAY

The product launches. 2,847 signups. Zara shoots it on film. Dante crashes the party. Niles is inspired. And at 11:30 PM, sitting alone in a parking lot, Khayeem gets a text from someone he hasn't heard from in over a year.

Khayeem JamesDevon ColeSienna ReyesZara MitchellDante WashingtonNiles OkoroMaya Torres

Season 2 — “The Stakes”

Coming June 2026